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Brand Positioning

Yesterday I was flying across the country, back from one of my longest working holiday experiences - it got me thinking about how we claim our own independence. Where we’re at politically in the world, and particularly as women, we’re at a place for the first time in history where we can actually + truly redefine what freedom + sovereignty means to us. We’re coming to terms with our global history (HER-story ;) ), + rewriting the script. My own history is this. I’ve always been a free spirit. Growing up, my parents had us traveling regularly to our lakeside cottage + as a busy family of eight, we enjoyed road trips + the adventure of driving cross country to visit relatives every year. Then, as a young adult - after a serious + toxic long term relationship - I decided my healing could be found through embracing my independence + freedom. It took me to...

What does being average mean to you? The dictionary says that average means “a number expressing the central or typical value with a set of data“. The urban dictionary says that “average” is often thought to mean mundane + boring - but that the word actually means “what occurs the most“. While we don’t need to shame ourselves if parts of us are “average” in common among most, if we‘re building a brand + empire, being viewed as average won’t get you there. ⠀⠀⠀⠀ And truth be told, we are all such unique individuals, there’s no reason for your personal brand to be seen as average - like everyone else. ⠀⠀⠀ If you suspect that your brand has become a bit same-same...

Just because I’m a brand developer and marketing strategist doesn’t mean I haven’t had my own lessons to learn when it comes to unapologetically voicing my opinion + shining my light in my business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Taking ownership of our own voice + authenticity is something that each + every one of us has had to learn, and often continues to learn, as we evolve through our business — and ESPECIALLY as women. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here are a few facts (+ opinions) about me: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ I believe that being a single mom for 20+ years has helped me be a better business owner ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ I’ve spent most of my adult life as a marketing designer, online course creator, + branding specialist ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨After several years in biz, I can truthfully say that mindset is the most important factor in biz success. If you haven’t mastered the attitude and the tenacity you‘ll have limited success ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✨ I am fiery AF but I also have a very...