Brand Visibility Archives | JCR Studios
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Brand Visibility

For all entrepreneurs, cultivating a brand is the most important thing you can possibly do because your business is driven by your heart-centered mission + in order to achieve next level success, you must recognize + perceive your business as a commodity. Not simply a personality. Your mission is to make impact, right? But in order to grow + to be a thriving business, there has to be an increase of sales over time. It's time to look at how you view your brand from your audience's perspective. You may have a personal brand + your personality is closely + perhaps inextricably linked to it. You may protest this notion that your biz is actually a commodity - but if you sell products or services under a business then yes, it is. To be clear: YOU are not a commodity, but your business IS. If this resonates, then perhaps it's time to start see the...

If you're personal brand, I’ll bet you’re allll about making an impact. Marketing has changed dramatically in the past 10 years with social media. To the point where now, if you have access to the internet, you can run a business & have your own personal brand. However - not all brands are created equal. A strong personal brand that gets seen and perceived in the marketplace in the way you desire - is the goal. Here are 3 things all strong personal brands have in common: 1️⃣ Your uniqueness is your superpower It’s loud out there, especially online. Making sure that you totally own your strengths + quirky personality that makes you stand out is critical. You have your own style and you're unlike anyone else out there. Own it & you'll shine! 2️⃣ Share your heart centered mission & value Here’s where this specific purpose comes in. Once you’ve identified how you can help, share your enthusiasm! People...

You may have skills up the ying-yang but if you don’t know why you’re in business, then you’ll keep feeling stuck and it’ll be virtually impossible to make impact in your biz or even build an authentic brand for that matter. Back in 2005, I dreamed of having my own full-time business and I had a gem of an idea inspire me. But as a single mama earning only about $50k/year, I was scared + felt unsupported on that path. I was very clear with what the conditions would have to be in order for me to have the stick-to-itiveness to succeed.  After 2 attempts within 7 years that proceeded, I found myself tripping over what inspired me to try that was different, plus what I thought I *wanted* to do (oh the pain of being a multi-passionate entrepreneur *sigh*), vs what I was *good* at.  It took all those years questioning my career multiple times,...

Has a celebrity ever inspired you to be a better entrepreneur? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here’s a pic of me with Michael Bublé - almost 10 years ago. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ A small group of us managed to have a conversation with him backstage. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ He was late + apologized but said that he was rattled emotionally because a close friend of the family just had a heart attack. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ He said he had to take some extra time to compose himself but that he loves what he does and was ready to give us, what he hoped to be, his best performance ever. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ And he did not disappoint! He was nothing but charming backstage and he completely rocked it on stage! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ That has always stuck with me to this day because here’s the thing folks…life is always going to happen, no matter what. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But what’s important is we work through it with heart-centred integrity to deliver what we promised to our clients, customers + audience...