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Plan Your Brand

Getting in front of the camera, especially to represent your brand, is absolutely nerve wracking. There are a ton of little details that need to be thought of before the shoot ever takes place and a bunch of details to consider during the photo shoot. Here is a simplified list of 8 important aspects to consider when getting photos done for your website. Decide how you want the world to see you. You are a representation of your brand. You are bringing your brand to life through images. How do you want to come across? Is your business high end? Casual? Sophisticated? Formal? What look and feel will be relatable to your target market? What will make potential clients trust you and choose you over everyone else? What will set you apart? What aspects of your business are important to show on your website? Once you’ve decided on your vision, you...

  Happy New Year! Let me ask you: Are you so completely sick to death of “New Year’s” emails, blogs and messages that are dominating your inbox that you want to gouge your eyes out or go running for the hills? I am. So much so, that I held off writing this. I kept thinking "No needs one more new year's message"!! (I suppose I’m an interesting mix of non-conformist and high school cheerleader) But… I HAD to do it. I can’t NOT discuss, (and give you support) when it comes to anything to do with “new beginnings”.  Why? Because it’s in my blood - and an integral part of how I want to show up in the world, and it’s my brand, AND… the simple fact that business (like us) is in a constant state of evolution and growth. (aka. new beginnings) Translation: We are always learning. Learning to do things better, more efficient, more in alignment with who we are...

I get this question… A LOT! Because I’m so passionate about this, I have a loaded response. Quite honestly, I could write a 10,000 word post, but I want to respect your busy schedule and provide you with this Coles notes version – with all the love and succinct clarity as possible! First of all - imagine a world without branding… Think about it: you’re walking along the street and you want a cup of coffee. You see a shop sign you’ve never heard of before that says in big Times New Roman typeface: (I'm using Starbucks as an example because I happen to be a fan) You walk into the coffee shop and see generic brown tables and chairs with a handful of people sipping on coffee out of plain dollar store-type mugs. It’s very quiet, no music playing, no promotional display signs, as you approach the generic looking counter to purchase your...