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What does being average mean to you? The dictionary says that average means “a number expressing the central or typical value with a set of data“. The urban dictionary says that “average” is often thought to mean mundane + boring - but that the word actually means “what occurs the most“. While we don’t need to shame ourselves if parts of us are “average” in common among most, if we‘re building a brand + empire, being viewed as average won’t get you there. ⠀⠀⠀⠀ And truth be told, we are all such unique individuals, there’s no reason for your personal brand to be seen as average - like everyone else. ⠀⠀⠀ If you suspect that your brand has become a bit same-same...