Graphic Design Archives | JCR Studios
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Graphic Design

I get this question… A LOT! Because I’m so passionate about this, I have a loaded response. Quite honestly, I could write a 10,000 word post, but I want to respect your busy schedule and provide you with this Coles notes version – with all the love and succinct clarity as possible! First of all - imagine a world without branding… Think about it: you’re walking along the street and you want a cup of coffee. You see a shop sign you’ve never heard of before that says in big Times New Roman typeface: (I'm using Starbucks as an example because I happen to be a fan) You walk into the coffee shop and see generic brown tables and chairs with a handful of people sipping on coffee out of plain dollar store-type mugs. It’s very quiet, no music playing, no promotional display signs, as you approach the generic looking counter to purchase your...