Branding Archives | JCR Studios
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Branding Tag

Good. It means you're growing! You're a business owner - which means you're a badass risk taker. You didn't start this business believing it was going to be easy, am I right? Running a business requires us to get uncomfortable and stay in uncertainty so much of the time. Getting comfortable with being uncomfortable is one of the keys to continuously grow and expand your business. So why do people sliiiide back into the cozy comfortable nest of what's familiar? It's human nature - that's why. We haven't built those neural pathways yet so our brain and subconscious perceives that change & growth as a threat to our survival, until we consistently, and consciously make new habits our norm. Usually people have a limiting belief that they can't achieve what they want - for whatever reason. One of the best and fundamental keys to success to changing this *failure* mindset is getting the right support to work through this...

When you’re new to an industry, or you're still in the first few years of business, the competitive landscape can seem daunting. We can often doubt our ability to stand out to get noticed and maybe question how personal our personal brand needs to be. Knowing how to tap into our unique personality and reflect that into our brand can be challenging, even for the most seasoned entrepreneurs. In this video, I talk about what WILL get you noticed (and grow your business) while keeping the integrity of who you are. And I'll touch on a popular myth with personal branding that's been the elephant in the online entrepreneurial space for sometime now. I hope this message will inspire you to feel confident to make any necessary changes to your own brand. If you’d like more support to find your voice and sell with heart, head on over to my You + Me page to book a brand...

Being an entrepreneur can be tough. It often means working with a tight budget. And with tight budgets come compromise - even when we know that some things can only be compromised so far before it can become a much bigger problem. Take branding for instance. In the online world, it's one of the most underrated and misunderstood aspects of business development. So naturally – many business owners will assume that it’s acceptable to cut corners in this area and whip something up, DIY style, without any expert advice or guidance, that may or may not kinda/sorta resemble something they may have seen on their competitors website the day before. Quick, easy and efficient, right? In today's video, I talk about how you can create an authentic, true to YOU brand, while on a budget (and maybe even have a little bit extra cha-ching left over) If you're a fairly new entrepreneur or even a seasoned business owner that's considering a rebrand, you'll definitely want...

Do you ever get the impression that you're unlucky in business - that opportunity just doesn't fall into your lap? Today I address one of the reasons why some entrepreneurs struggle in their business and why they get the sense that doors are shut to them at every turn. If you’ve ever wondered this or you’re feeling stuck and limited with your growth right now and don’t know why, check out this latest video! I'm excited to share this different perspective because it's a hot topic and one that many entrepreneurs become confused about. And as we all know: A healthy perspective + clarity = confidence + inspired action! And above all, know this: No matter how challenging and isolating your business can seem, you have the power to make your voice and message heard. I'd love to see your response to the 2 questions I ask at the end, in the comments below. If you’d like support with...

I get this question… A LOT! Because I’m so passionate about this, I have a loaded response. Quite honestly, I could write a 10,000 word post, but I want to respect your busy schedule and provide you with this Coles notes version – with all the love and succinct clarity as possible! First of all - imagine a world without branding… Think about it: you’re walking along the street and you want a cup of coffee. You see a shop sign you’ve never heard of before that says in big Times New Roman typeface: (I'm using Starbucks as an example because I happen to be a fan) You walk into the coffee shop and see generic brown tables and chairs with a handful of people sipping on coffee out of plain dollar store-type mugs. It’s very quiet, no music playing, no promotional display signs, as you approach the generic looking counter to purchase your...