Brands Archives | JCR Studios
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Brands Tag

I get this question… A LOT! Because I’m so passionate about this, I have a loaded response. Quite honestly, I could write a 10,000 word post, but I want to respect your busy schedule and provide you with this Coles notes version – with all the love and succinct clarity as possible! First of all - imagine a world without branding… Think about it: you’re walking along the street and you want a cup of coffee. You see a shop sign you’ve never heard of before that says in big Times New Roman typeface: (I'm using Starbucks as an example because I happen to be a fan) You walk into the coffee shop and see generic brown tables and chairs with a handful of people sipping on coffee out of plain dollar store-type mugs. It’s very quiet, no music playing, no promotional display signs, as you approach the generic looking counter to purchase your...

There's been A LOT of misconception around the discussion of logos and branding, and since this is the primary focus of my business, and in the spirit of the launch of this new site, I decided to write about Branding. This is a massive topic with so much to consider, especially if you're an entrepreneur just starting out. Even I was slightly confused when I decided to become a solopreneur, and I had background in marketing and advertising! In my 15 years in the Graphic Design industry there have been many changes. Although the internet has been around much longer than this, it's really only been in the past 15 years that it's really exploded. [vc_separator type='small' position='center' color='' thickness='' up='' down=''] In January 1998 there were 75 million internet users world wide, and in January 2013, it's risen to almost 3 billion users. (taken from www.internetworldstats.com) [vc_separator type='small' position='center' color='' thickness='' up='' down=''] The internet explosion...