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Commodity Tag

For all entrepreneurs, cultivating a brand is the most important thing you can possibly do because your business is driven by your heart-centered mission + in order to achieve next level success, you must recognize + perceive your business as a commodity. Not simply a personality. Your mission is to make impact, right? But in order to grow + to be a thriving business, there has to be an increase of sales over time. It's time to look at how you view your brand from your audience's perspective. You may have a personal brand + your personality is closely + perhaps inextricably linked to it. You may protest this notion that your biz is actually a commodity - but if you sell products or services under a business then yes, it is. To be clear: YOU are not a commodity, but your business IS. If this resonates, then perhaps it's time to start see the...