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ICA Tag

What is an identity crisis – really? Most of us think of this as an issue that plagues only young adults who are first entering the world independent of parental support. With business, the primary culprit for the crisis is: Not knowing who your ideal customer is and why they buy from you Not knowing what you or you’re business is passionate about and what you’re mission is Not having strong branding that effectively reflects your business Not knowing how to get out of the vicious cycle of “not knowing” what to do next!   Sadly, I see so many talented entrepreneurs who fall short of their aspirations, due to a lack of clarity - Which is why I’m happy to say, I’m in the business of helping entrepreneurs find their coordinates, determining where they want to be and creating beautiful customized, kick-a$$ visuals that communicate your voice. Here's my own back story. Picture this...

There's been A LOT of misconception around the discussion of logos and branding, and since this is the primary focus of my business, and in the spirit of the launch of this new site, I decided to write about Branding. This is a massive topic with so much to consider, especially if you're an entrepreneur just starting out. Even I was slightly confused when I decided to become a solopreneur, and I had background in marketing and advertising! In my 15 years in the Graphic Design industry there have been many changes. Although the internet has been around much longer than this, it's really only been in the past 15 years that it's really exploded. [vc_separator type='small' position='center' color='' thickness='' up='' down=''] In January 1998 there were 75 million internet users world wide, and in January 2013, it's risen to almost 3 billion users. (taken from www.internetworldstats.com) [vc_separator type='small' position='center' color='' thickness='' up='' down=''] The internet explosion...