Why Change is HARD | JCR Studios
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Why Change is HARD

There’s a real reason why change is HARD. (no you’re not lazy)
“Change requires action.
 It really is that simple.

You either want to do it, or you don’t.

It either matters to you, or it doesn’t.

Indecisiveness means you’re not moving forward.

You have seen this for a reason, and only you know what it is that you’re not acting upon.”

I saw these clear, tough love, albeit inspiring words in a post last week by the amazing Stacey Sargison 💪🏼

You might know I’ve been studying to be a Neurocoach the past few months – and here’s the thing…I’ve discovered a hell of a lot.

Like repeated messaging that confronts our fears and reinforces the possibility of our dreams becoming a real can actually help rewire our brains and inspire us to make the changes we want in our life. Amazing, right?

Posts like Stacey’s (above) seen on a regular basis LITERALLY helps to rewire us by creating a belief “norm” that change is not only possible, it’s our reality, but it’s also a CHOICE.

You’re probably wondering how in the world that happens!

Ah-hem… We’ll talk a little neuroscience for a moment.

Change can actually cause us physical and psychological discomfort.

You see, when we encounter change, it literally lights up the area of our brain called the Prefrontal Cortex (PC).

The PC is like the RAM memory in a computer. It’s capacity is limited, but it’s super fast and agile.

That’s why it’s important to do tasks that require the most mental capacity first thing in the morning, before we max out our capacity.

Once we begin to reach our limit in our PC’s, we sense a physiological discomfort in the form of fatigue – and can lead to an emotional shift like frustration for instance. (No, it’s not the same tired ass frustration when you want to annihilate your alarm clock in the morning)

Then there’s another part of our brain called the Basal Ganglia (BG).

The BG stores all our memories and the functions we perform most frequently, like our typical daily habits: brushing teeth, showering, picking up after your kids (haha) – anything that dominates our daily lives, so virtually anything that’s repetitive.

For instance, the Basal Ganglia controls almost all of the repetitive tasks we have with our business’.

So you see… the dynamic between the Prefrontal Cortex and the Basal Ganglia shows how much resistance we all have with implementing change.

Doing what’s familiar requires less energy – and feels “comfortable” because it’s predictable.

What can you do to manage change to your advantage and reduce the discomfort?

You can start to,

  1. Begin to restructure your daily schedule that supports your goals – and begin to shift those habits that will create greater productivity.
  2. Create a supportive, nurturing culture of people around you, to help shift those healthy habits.


Experts believe (and I do too) that being able to understand your brain function in order to manage change is the next step in the human (and entrepreneurial) evolution.

Intrigued? Want to be part of the evolution + learn more?

Book a Free 30 min Clarity Session with me!



3 Steps to Develop a Beautiful Brand That Converts!

Jacqueline Rimmer
[email protected]
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